Abi’s guest is Michelle Thew, long standing CEO of Cruelty Free International, one of the world’s most respected animal protection organisations. It works to create a world where nobody wants or believes we need to experiment on animals.

In this episode Michelle shares her journey to leadership and her thoughts on what it’s like to be the leader of a campaigning organisation for social justice. She also discusses:

• How she was driven to this role by an overwhelming desire to work in the animal protection community.

  
  



• The reasons why the job isn’t at all what she expected it to be

  
  

and

• How she spots leadership potential in others

  
  

She also shares how she maintains her staying power and her secret sauce for managing stress in such an important, high profile role.

About Cruelty Free International

Cruelty Free International is one of the world’s longest standing and most respected animal protection organisations, it works to create a world where nobody wants or believes we need to experiment on animals.

Cruelty Free International is widely accepted as the global authority on animal testing issues, combining award-winning campaigning, political lobbying, pioneering undercover investigations and scientific and legal expertise.

Educating, challenging and inspiring others across the globe to respect and protect animals, it investigates and exposes the reality of life for animals in laboratories.

It has saved millions of animals from a life of suffering.

To find out more about Cruelty Free International you can find it at the following links:⁠

Instagram - @crueltyfreeintl / @michelle_crueltyfree

Facebook - @CrueltyFreeInternational

X - @CrueltyFreeIntl 

TikTok - @crueltyfreeintl 

Linkedin - @crueltyfreeinternational 

Or visit: http://www.crueltyfreeinternational.org/

If you enjoyed this conversation, come back and listen to our fascinating March guest! We release new episodes on the first Monday of every month. And, we’d love you to rate, review and subscribe to Leading Lights - this helps others to find the podcast.

And, if you’re a Head of brand, marketing or creative within a charity, why not join us at the MOREVER Meetup to share ideas and insights with women in similar roles from other charities.

Find out more about MOREVER - www.morever.co.uk