The standard “offer” or call-to-action in a radio show or podcast is to try to get prospects to call an 800 or local number to set up a time to come in directly for a review of their financial plan. But we’re finding that more often that might not be the best fit, depending on your business model. On this podcast, we’ll take a look at “offer alternatives” you might consider implementing. These possibilities usually fit into three categories: physical, digital, and event based. We’ll cover the events and physical categories in part 1 of the podcast.