Today we interview and talk small business with first time entrepreneur and founder, Jordan Craft of Coven & Co, a jewellery brand hailing from Birmingham.

What is niche, why is everyone talking about niche, how do I find it and what happens if god forbid, I got it wrong? Join us as we talk about what niching down really means, how finding yourself as the founder of the business is so key to the success of your brand and our personal advice on what is most important in those early days of starting up.