Episode 012 - TBWA\Chiat\Day with Matt Segal
Update: 2019-05-27
Description
Scatter Podcast interview with Matt Segal, Data Director at TBWA\Chiat\Day, a global creative advertising agency based in Los Angeles, California. Chiat/Day's "1984" ad campaign for Apple, introducing the Macintosh computer, gave the agency global notoriety with their forward-thinking and disruptive ads. Matt discusses the benefits of agency life as a data strategist, shares several project examples, and covers several tools that his team uses for social web listening and analytics.
LinkedIn: https://www.linkedin.com/in/segalmatt/
Other links:
TBWA\Chiat\Day: http://tbwachiatdayla.com
Gatorade commercial: https://youtu.be/ZCEdBfBolWk
Adidas Japan commercial: https://youtu.be/M1FOg-KHP28
LinkedIn: https://www.linkedin.com/in/segalmatt/
Other links:
TBWA\Chiat\Day: http://tbwachiatdayla.com
Gatorade commercial: https://youtu.be/ZCEdBfBolWk
Adidas Japan commercial: https://youtu.be/M1FOg-KHP28
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