Episode 049: Designing for Different Demographics (w/BlueSmokeATL)
Description
Spring has sprung and we are happily embracing the warmer weather that start the outdoor craft market season! In this episode of Business: Handmade, we speak to Robin Blue of BlueSmokeATL. She is a small business maker focused on designing luxury cigar pokers. She is based in Atlanta, GA and talks to us about gathering feedback from both her men and women demographics. Although there may have been slight challenges along the way being a woman selling products to men, Robin has engrained herself in the cigar community and is able to connect one-on-one with many of her ideal customers.
Connect with Robin and her community at https://www.bluesmokeatl.com/ and on Etsy, Facebook, and Instagram.
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