Episode 050 - Logistics in the Digital Age: From Traditional Sales to Strategic Marketing
Description
Answering YES to the question today is Joost Jongbloed, CEO at Gradient.
In this episode, we talk about
- The perception of logistics companies versus the view of their customers
- How digitalisation impacts operations, customer service, marketing, and sales
- The shift from traditional sales to digital strategies
- And the power of storytelling and brand differentiation
Thank you for listening to Does Logistics Matter. For more on trends and innovation in supply chain and logistics, visit our blog at www.logisticsmatter.com
If you want to be a guest on this podcast, please send an email to podcast@logisticsmatter.com
This podcast was produced by Dimitry Vleugel
The music is based on a sample by Ragaman and produced by Michael Spengler
This episode was powered by Gradient. Gradient is a full-service B2B agency that helps renowned logistics companies achieve profitable growth by digitalising their marketing, sales and service activities. On September 12th, they will share their expertise at a live event at De Weistaar, featuring sessions from leading logistics thought leaders. For more information on Gradient and the event, visit begradient.com.
For more information on the event, you can go directly to https://begradient.com/groeiversnelling-in-logistiek/
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