Kate Morris is the founder and CEO of Adore Beauty, an online cosmetics retailer. The business was founded in 1999, when Morris was working on the cosmetics counter part-time while attending university. While she loved this work, she realised that for many women, the experience of buying makeup at a department store wasn't exactly enjoyable. Rather, Morris saw that many felt intimidated instead of empowered as they approached the makeup counters. 

Gina had a chat with Kate before the Christmas break to talk about the birth and growth of Adore Beauty, the sale of a stake of the business to Woolworths and buying it back, and supporting women in the Australian startup space.

 

See /listener for privacy information.