Episode 060 - Richard Edelman, Chief Executive Officer, Edelman
Description
Episode 060 - Richard Edelman, Chief Executive Officer, Edelman
We welcome back Richard Edelman, CEO of Edelman, to discuss the Edelman Trust Barometer a second year in a row. The 2024 findings explore the collision of trust, innovation, and politics in an era of rapid innovation. In this episode, we'll dive into how institutional leaders can build trust as stewards of change and support the innovations that will power our future. This episode was recorded in front of a live audience on February 7, 2024.
00:00 – Intro
00:56 – Trust Barometer Intro
02:53 – The power of innovation & acceptance
04:04 – Developing countries higher in trust
04:49 – Business is more trusted than other institutions
05:42 - The Midwest is the least trusting on business
06:18 – U.S. trust is falling in Southeast Asia
06:60 – The Information War
07:46 – How the pandemic has influenced trust in innovation
09:19 – Innovation is becoming politicized
10:38 – The fear of innovation being poorly managed
11:55 – AI has the potential to be the leading edge of innovation - if well-managed
12:32 – Trust in science & innovation
14:08 – Antipathy to innovation is a global phenomenon
15:46 – Implementation vs. Innovation
16:13 – Why should businesses partner with the government and NGOS?
16:46 – Bringing s<span class="Norma
United States
