‘’The marketing activity which provides the best ROI is just making products which your consumers love."

In this episode join Pritesh as he talks to Anurag Kedia, Co-Founder of Pilgrim - an all natural D2C beauty brand. The podcast navigates Anurag’s entrepreneurial journey that started way back in 2007. They talk about his early years to how he founded Pilgrim and became a veteran of the D2C beauty space. Some other topics of discussion include, future of D2C brands in India, the extreme competition in the beauty D2C space and the challenges faced by a growing startup during the covid crisis.