Are you struggling with selling retail?  A lot of times I find estheticians are just making random recommendations with no strategy, and they strike out every time.    

Here is one of my strategies that I have found helpful both on the sales side and in the treatment room - prioritizing products.  By that, I mean deciding what is MOST important for the client to use and leading with that recommendation before anything else.  It is not important to try and sell everything possible or to be pushy.  It is important to us and our relationships that we sell what people need to make real changes in their skin.  Subscribe for more holistic skincare education!    

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