I’m super excited to have you along for this special inaugural episode of the CannaBiz Made Easy podcast. I’m your host Lorenzo McNulty, former Marine, turned corporate leader, turned cannabis entrepreneur.

I started this podcast for a couple reasons.

1. to be a resource for highly motivated individuals like you who are finding your way in the cannabis industry


2. to encourage you through actionable steps that grow your canna-business

In this series, I’m sharing the same tools I used to scale one online brand to over 5 figures a month in sales.

This episode is special, not only because it serves as an icebreaker for you and I, but it’s special because hopefully… today you’ll let yourself be persuaded to get started on that big canna-business idea you’ve been sitting on for so long.

Have you ever heard the saying, the best time to plant a tree was 20 years ago. The second best time is today.

I want you to keep that saying in mind as we work through this mini-course, and I begin to peel back the layers of what makes a successful cannabis business.

I want to start in a most unlikely place.

I want to tell you why you don’t want to get started, because it’s not all skittles and smoke circles. This is not for you if:

• You want to get rich quick

• You can’t move until you’re motivated

• You cannot commit

If you’re still listening, I want to share why this IS exactly where you want to be.

This is for you if:

• You have a business you’d like to infuse with cannabis

• You desire to start a successful canna-business

• You want to make more money in your existing canna-business

If this sounds like you, let's dig a bit deeper.

Getting your canna-business started can be a challenge with ever-changing laws, waves of misinformation, and other outside hurdles making everything canna-related a bit harder.

With these existing challenges the last place you want to be fighting a battle is in your own head. Running at up to 10,000 thoughts per second, your brain is the reigning busiest organ of the body. To go in a bit deeper on this thought, I’d like to call your attention specifically to your mind and the story you’re telling yourself.

Your business will struggle to stay on a path to success if you, the very mind behind it, is caving on itself - allowing negative thoughts and ideas of fear to linger or worse… create complacency.

The great news is you can train your thoughts into patterns of progress that lend themselves to helping you become more resilient and less frustrated along your business journey.

Here are a few things every canna-business owner needs to hear today.

It gets easier when you normalize the struggle. Don’t fight the wave. Let it come to you.

You’re better than you think. Grant yourself some grace

Regardless of how you feel, you have must show up for your business.

As a Bonus:

The way you think about yourself impacts your performance. Whether you believe you can or you can’t, you’re right.

I told you this one would be good. As we close this episode and I put together the show notes for you I want to leave you with today’s mindset prompt:

Attract what you expect. Reflect what you desire. Become what you respect. Mirror what you admire.

Okay gang, you’ve completed the inaugural episode of the CannaBiz Made Easy. Don’t forget to subscribe to the podcast and join the fastest-growing group of cannabis business owners online to learn easy actionable steps to grow a profitable canna-business.

Until next time, like and share this podcast to someone who could use the boost!

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