Welcome to the tenth and final episode of Season 1 of the NJFPA Stradley Ronon Food Forum Podcast. In this episode, Todd Von Deak, Assistant Executive Director of NJFPA, speaks with Haskell Noah, Founder & President of Yo’s FroYo Bites. They talk about social media, family business and breaking into the food processing industry from the outside.

Guest Bio:

Yo’s FroYo Bites was born from 10 years of non-stop R&D at Haskell Noah’s home food lab in Queens, New York. A true family business,Yo’s FroYo Bites was named after his son Yosef. Haskell is a passionate supporter of apprenticeship pathways to success and the use of social media to connect directly with consumers. You can find him most often on Instagram at @yosfroyobites.

Sustainability issues have always been a priority for Yo’s FroYo Bites. Their food supply chain was developed from the ground up with a top priority of eliminating supply waste from production line to retail and on through consumer consumption. Their goal is to be completely vertically integrated by 2035.

Listeners will hear: 

• What the food processing industry looks like through a fresh new entrepreneur's eyes.
• How the food processing industry and family businesses can be especially suited for apprenticeship pathways to success.
• How social media gives entrepreneurs brand building opportunities that never existed before. 
• How to bring your authentic self to your brand and build community around it.
• Haskell’s experience working with the Rutgers Food Innovation Center.
• On the value of trade shows and trade magazines to new entrepreneurs.
• What Haskell loves about working from home in a family business, and advice he would give for making it work.

Download the Edited Interview Transcript