Listen Top Shows Blog

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Update: 2025-01-10

Share

Description

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".

Learn more about your ad choices. Visit megaphone.fm/adchoices

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

2025-01-1049:53

Tercept: Data infrastructure specialist for ad tech

Tercept: Data infrastructure specialist for ad tech

2025-01-0614:42

Episode 104: Year in review, awards, and predictions with Ari and Eric

Episode 104: Year in review, awards, and predictions with Ari and Eric

2024-12-2749:44

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

2024-12-2043:29

IAB Tech Lab Summit: Aashish Takkala of TikTok

IAB Tech Lab Summit: Aashish Takkala of TikTok

2024-12-1607:09

Episode 102: Sir Martin Sorrell

Episode 102: Sir Martin Sorrell

2024-12-1358:17

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

2024-12-0910:03

Episode 101: Andy Goldberg of PCH

Episode 101: Andy Goldberg of PCH

2024-12-0643:25

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

2024-12-0220:29

Episode 100! Michael Kassan helps us celebrate

Episode 100! Michael Kassan helps us celebrate

2024-11-2642:13

IAB Tech Lab Summit: Mathieu Roche of ID5

IAB Tech Lab Summit: Mathieu Roche of ID5

2024-11-2507:05

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

2024-11-2251:28

IAB Tech Lab Summit: Cadi Jones from Index

IAB Tech Lab Summit: Cadi Jones from Index

2024-11-1809:28

Episode 98: Marc Guldimann explains everything about attention

Episode 98: Marc Guldimann explains everything about attention

2024-11-1542:48

Episode 97: Live from London with the IAB Tech Lab

Episode 97: Live from London with the IAB Tech Lab

2024-11-0836:07

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

2024-11-0140:03

Advertising Week: Elizabeth Chapman of Nextroll In-Person

Advertising Week: Elizabeth Chapman of Nextroll In-Person

2024-10-2813:42

Episode 95: Randall Rothenberg, former head of the IAB

Episode 95: Randall Rothenberg, former head of the IAB

2024-10-2541:56

Advertising Week: Katie McAdams of Basis In-Person

Advertising Week: Katie McAdams of Basis In-Person

2024-10-2114:41

Episode 94: Dave Otten on the JW-Connatix deal and what's next

Episode 94: Dave Otten on the JW-Connatix deal and what's next

2024-10-1842:02

00:00

00:00

1.0x

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Marketecture Media, Inc.