What if I told you that using influencer marketing to grow online businesses was an actual strategy that small business owners could use? Most of us know that influencer marketing is actually quite effective for businesses, however, it may seem as though this marketing tactic is reserved for bigger corporations with a surplus of capital allocated to marketing activities.

In this episode, I chat with my guest Julie Schecter who is a small business owner and entrepreneur, and her entire business runs on influencer marketing. Julie has started two successful businesses using this marketing model, her current business is a product-based business but she also shares some useful tips on how service-based business owners can use influencer marketing to grow their own businesses as well. Julie's business is centered around an interesting business model, one that you'd never have thought about so essentially, anyone can have a successful business if you can find your people, even if the community is small.

One of the key components of running a successful business is building connections with your community, something that Julie has mastered.

View the full show notes from this episode at https://sophiaduchess.com/podcast/