Thestoryographist.com and shawnkunkler.com present: Soloprenuer180, Episode 11, what is sales, marketing, and branding.

As a solopreneur trying to make your mark on the world, it's easy to place your branding and marketing strategy on the back burner because, let's face it; sales are what's keeping the lights on. However, in this instance, sales are like putting the cart before the horse, while needed to sustain - you need a thoroughbred powerhouse to pull you through the mud.

Branding, marketing, and sales all work together in setting you apart from all the other noise the customer hears. Branding establishes the personality that hooks the customer. Marketing opens communication lines between your brand and the customer, with sales as the call to action, tying up all the loose ends and bringing the cycle to a close. 

In this week's episode, San Francisco Realtor Shawn Kunkler and The Storyographist tackle branding, marketing, and sales for solopreneurs. Sharing tips from past successes (and failures) on why you should establish your brand's personality before you ever develop marketing communications - and how you deliver those messages can make or break the deal.

Things you will learn in this episode:

• Branding is vital for solopreneurs
• Establishing your customer avatar
• Stay top of mind, but don't nag 
• Objections are not the same as conditions
• Communication needs to be consistent 

You can connect with Shawn and The Storyographist on Instagram, Facebook, and Twitter @solopreneur180. We'd love to connect with you.

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