Episode 11 - The Truman Brand: Everyone’s Watching with Nadia Hitman
Update: 2025-06-12
Description
This week on The B2B Mob with Jake and Howard, we took a detour into the wild world of B2C with a true legend, Nadia Hitman, serial brand-builder.She’s crafted campaigns that went viral before it was a strategy.She’s battled for shelf space and customer love in crowded markets.And most importantly, she shared what B2B marketers can steal from the B2C playbook (and what they should absolutely leave behind).
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