Episode 12 - The PMM Awakens: From Sales Assets to GTM Strategy with Shoshana Kordova
Description
For years, Product Marketing sat quietly in the background, building decks, writing one-pagers, cleaning up messaging. But that era is over.In this episode, Shoshana Kordova (journalist turned PMM leader) joins The B2B Mob Jake & Howard to break down what product marketers actually do and why they’ve become essential to modern GTM teams.We cover:– Why most teams don’t have a messaging problem — they have an insight problem– The difference between inbound and outbound product marketing– Why PMMs must own their own customer conversations (not just listen to Gong)– How great interviews shape everything from roadmap to pricing– Why case studies flop when you skip the follow-up questionsPlus: Shoshana shares her 6-step Customer Interview Guide — a tactical playbook for turning convos into real GTM.: https://drive.google.com/file/d/1C4thqqn73bA5522BXKavk-MmC9V1a30K/view
United States
