This week, I’m helping the Blaze Community break free from underpricing traps and build pricing strategies rooted in real customer value.

Too many small businesses price from a place of fear, not facts — and it shows up in margin stress, customer mismatch, and long-term burnout.

In this episode, I break down 5 common pricing mistakes that stifle growth and share how to fix them with strategy and clarity:

1. Absence of Market Research: Your price needs to make sense in the market. Know what else your customers are considering — and why.
2. Failure to Consider Profit Margins: Factor in your full cost to deliver: processing fees, marketplace cuts, your own time, and more.
3. Targeting the Wrong Customer: You can't price for bargain shoppers in hopes that they transform into to high-spend, affluent clients.
4. Skipping Unit Economics: Your cost per sale must be predictable if you ever plan to scale, hire, or delegate.
5. Ignoring the Value Proposition: Customers buy outcomes. Your price should reflect the real value you help them unlock — in dollars, time, or impact.

🎧 Want the next step?
📲 Download the Blaze Group app to access this week’s guided audio course: “Pricing Strategies”

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