DiscoverThe B2B Marketing and PR podcastEpisode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?
Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?

Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?

Update: 2025-09-16
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Text version of this post -- with links to the underlying studies: https://www.swordandthescript.com/2025/09/touches-b2b-prospects/

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Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?

Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?

Frank Strong