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The T100 season is about to look very different. In this episode, Jenna-Caer (@jennacaer) and Josh (@joshmvernon), sit down with PTO CEO Sam Renouf to unpack the biggest changes coming to the T100 Triathlon World Tour and what they mean for pros, age-groupers, and the sport’s future.
Highlights

From contracts to prize money:
Sam explains why the PTO is shifting away from athlete contracts to a fully merit-based model and how that opens the door for new athletes through rankings and performance.

Nine-race global calendar:
The 2025 T100 season will feature nine events, alternating men’s and women’s races, with a grand final in Qatar. Sam shares why the PTO chose this structure and what it means for fairness, broadcast quality, and athlete recovery.

Why split the men and women’s races:
A shorter four-hour race window means better TV placement, improved storytelling, fewer road closures, and more spectator engagement — all designed to make triathlon easier to follow and more exciting to watch.

Olympic ambitions:
Long-term goal of seeing the 100 km distance become part of the Olympic Games, aligning the T100 with the broader world-sport model.

Investing in the future:
Sam breaks down the PTO’s new funding partners and how those investments will help grow triathlon globally — from elite racing to mass-participation events.

Data and storytelling:
Expect more live metrics, improved GPS accuracy, and enhanced on-screen analytics. Sam discusses why real-time data is the key to turning triathlon into a broadcast-ready product that rivals Formula One.

Age-group racing redefined:
The PTO wants to retire the term “age-grouper” altogether. Sam talks about elevating the amateur experience, long-term city partnerships, and what made Vancouver one of their most successful events yet.

Looking ahead:
Could a U.S. race be returning to the calendar? Sam leaves us with a hint that the largest triathlon market in the world might not be left out for long.

Listen to the full conversation for an inside look at how the PTO plans to grow triathlon from a niche endurance sport to a mainstream global product — and what it means for the next generation of athletes and fans.
🎧 Listen now on Spotify, Apple Podcasts, or YouTube.

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