In this episode of Stronger Sales Teams, Ben Wright is joined by Cole VanDee, co-founder of Inboxing Engine, for a compelling exploration into the ever-evolving landscape of email marketing. With a wealth of experience in building scalable email systems, Cole offers a nuanced perspective on the true value of email marketing in today’s business environment. Together, they examine whether email remains a powerful tool for driving ROI and adapting to AI-driven technologies — or if it’s becoming a thing of the past.

About the Guest: 

Cole VanDee is a recognised authority in scalable email marketing systems. As the co-founder of Inboxing Engine, he has helped countless brands unlock hidden revenue through strategic and results-driven email campaigns. With over 327 million emails sent and $106 million in recovered revenue to his name, Cole’s tried-and-tested frameworks consistently turn underperforming email lists into high-converting assets. He works primarily with rapidly growing businesses in the $10 to $50 million range, helping them drive measurable returns while steering clear of the pitfalls of spam folders.

Key Takeaways: 

• Email marketing is a viable and potent tool for sustained growth, focusing heavily on adding value before making asks.


• Building a scalable email marketing system involves automation, strategic timing, and personalisation to enhance engagement.


• Crafting powerful subject lines should focus on avoiding spam triggers to ensure messages land in the inbox.


• Key elements of successful email strategies include leveraging the sender name’s reputation and implementing intelligent automation flows.


• Continuous value delivery through text-based communication bolsters email reputation and encourages consistent engagement.

Time Stamps:

0:00 Intro

1:12 Guest Introduction

3:35 Inboxing Engine

4:48 Email Marketing: Funeral or Rebirth

7:09 Building Out A Scalable Process With Email

9:01 Format For Building Out Scalable Process with Email

11:13 Building A New Email List

12:50 Systemising The Structure of Building An Email List

17:10 Spam Folder: Myth or Real?

17:54 Subject Line Recommendations

19:35 Scary Tips For Increasing Engagement or Open Rates

21:07 Revving The Growth Engine For The Next 12 Months

22:16 Guest's Socials

22:41 Road to Cairns

23:41 Outro

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