DiscoverUplink Marketing PodcastEpisode 12: Contracts & Trust Metaphors
Episode 12: Contracts & Trust Metaphors

Episode 12: Contracts & Trust Metaphors

Update: 2020-02-07
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Description

In this episode Evan Chasteen and Hudson Phillips talk about contracts and use metaphors to explore trust.


Inspired by an email from Jon Acuff's Entrepreneur's List.


Takeaways:



  • If you trust the person the contract doesn't matter. If you don't trust the contract doesn't matter. 

  • Two types of trust: 1) Intentional 2) Unintentional

  • Hudson answers the question, "How do you write a trustworthy character in screenwriting?


Book mentioned: Save The Cat by Blake Snyder


Trust requires action. Build trust by: 



  • Being transparent

  • Doing what you say you'll do

  • Minimizing initial risk

  • Partnering with others who are trustworthy

  • Getting endorsements


Learn more about Evan and Uplink Marketing: uplinkmarketing.com


Learn more about Hudson and ScriptBlast: scriptblast.com



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Episode 12: Contracts & Trust Metaphors

Episode 12: Contracts & Trust Metaphors

Uplink Marketing