Episode 122: How To Leverage Priming & Expectation Setting
Update: 2024-12-17
Description
Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions.
Check out the full episode to learn:
- what the priming & expectation setting heuristic is, and how it works.
- how to determine if you are violating this heuristic.
- examples of tactics that leverage this heuristic.
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.
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