Listen… some weeks I more-or-less bore you with pieces of my own tech history that, honestly, you only just barely signed up for…

Other weeks though, well let’s face it there’s just no room for preamble! 

Generally speaking, mid-ish September is often one of those weeks because, there’s no other way to say it, it’s iPhone announcement week! In a now-tradition going back to October 2011 and the fall launch of the iPhone 4S (and yes, “S” was for Siri, come at me I’ll die on that hill), the long days of summer begin slipping into recent memory and a fall of holiday shopping, (hopefully) cooling temperatures, and shiny new iPhones have been cornerstones over since.

Is this the end of Apple’s “year”? Almost certainly not. But even with iPads, processors, and other accessories still to come in the weeks and months ahead, it’s still impossible to ignore that this remains “The Big One”…

And, to be fair, it’s (as usual) not just phones on tap here… we’ve got AirPods and an assortment of watches to get through as well… 

In the end, the final question is really the only one that matters… are any of these gadgets your next one? Let’s find out…