Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth
Update: 2025-10-22
Description
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.
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