Episode 138 – Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?
Description
Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems.
Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and client-side, including being the former Head of Strategy at BT and CSO of W+K London, plus Dentsu, McGarryBowen and Ogilvy. Kevin’s first book, 'The Creative Nudge' was an Amazon best-seller and he shares the concepts from his book in this podcast.
In this episode, Kevin shares his definition of creativity, ‘nudge theory’ where small changes can lead to significant impacts, 9 behaviours to rediscover your creativity and how marketing leaders can create an environment for creativity.
Plus Kevin shares his advice for reviewing creative respectfully and his career highs and lows.
00:00:00 Welcome and Creativity in Marketing
00:02:00 Defining Creativity
00:03:32 Why is Creativity vital to stand out?
00:06:09 Kevin’s Nudge Theory Explained
00:08:12 Nine Behaviours to Rediscover Creativity
00:15:12 How to Create Conditions for Creativity?
00:17:56 Being Willing to Challenge the Status Quo
00:21:56 Creativity and Human Evolution
00:24:51 How to Review Creative Ideas?
00:33:12 Reviewing Creativity and Giving Feedback
United States
