Episode 139 – Personal Understanding with guest Kirsten McPherson: How knowing and connecting with yourself on deeper level makes you a better marketer
Description
Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole.
Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, Kirsten is responsible for heading up two of the UK's top brands, Philadelphia and Dairylea. Her previous experience includes Procter and Gamble, where she spent more than a decade working on an array of billion-dollar brands, driving global change initiatives such as Always ‘end period poverty’.
In this episode, Kirsten shares her definition of personal development and its importance for leadership development, her formula for personal energy, implementing ‘prison Fridays’ and the role of community and mentoring in developing your personal understanding.
Plus Kirsten shares her advice for career highs and learnings, and advice for marketers.
00:00:00 Welcome and Introduction to Personal Understanding
00:02:07 What is Personal Development?
00:05:03 Personal and Professional Growth and Leadership
00:07:56 Kirsten’s Formula for Personal Energy
00:08:19 Purpose, Motivation and Confronting Limiting Beliefs
00:13:17 The Importance of Coaching
00:15:33 3 Key Areas for Marketers
00:16:14 The Concept of "Prison Fridays"
00:21:59 The Role of Community in Personal Development
00:25:19 <span class="NormalTextR
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