In this special episode of 'The Problem with B2B Marketing', Kevin Sutherland broadcasts from the Legal Marketing Association's inaugural European conference in London, themed 'Strategies for the Future.' The episode provides insights into tackling current challenges and leveraging new technologies for future growth in legal marketing.

The episode features discussions with key stakeholders including Karen Morton, Chief Marketing Officer, Cleary Gottlieb Steen & Hamilton LLP and President, LMA Europe, 2025 plus panel hosts and panelists including Peter Skinner, Marketing & BD Director (CMO), Wedlake Bell, Michelle Holford, Chief Commercial Officer, Slaughter & May, Owen Williams, Partner, Director of Marketing & BD, Simmons & Simmons, Shirley Meyers, Head of Marketing, BDBF, Vanessa Montero, Chief Communications Officer, Hogan Lovells, Heather Vadgama, CMO, Walkers, Raya Blakeley-Glover, Global Head of Business Development & Sales, Bird & Bird & Mike Beswick, BD, Marketing & Communications Director, Taylor Wessing.

Over the course of the episode we summarise and expand on the topics discussed on stage, including the evolving role of the CMs, the use of Data and AI in legal marketing, plus personal branding and growth strategies. 

Participants discuss real, practical strategies for unlocking the potential in a Firm’s data, what it takes to become truly client-centric, and how to maintain authenticity in personal branding. 

00:48 Interview with Karen Morton: Strategies for the Future

07:18 The Evolving Role of the CMO

27:11 Building Your Personal Brand

44:39 Leveraging Data for Growth in Legal Marketing

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