Episode 14: Deborah Greaves on Theft, Diversion, Counterfeiting, and Trademark Challenges
Update: 2022-06-06
Description
Attorney Deborah Greaves takes us into the workings of brand protection in the fashion industry. Stories of the challenges in protecting the True Religion Jeans brand were many and included elaborate schemes of cargo and internal-insider theft, both of which resulted in diversion of product to unauthorized outlets. The brand also faced a unique challenge with its trademark, which prevented the Made-in-the-USA brand from being properly protected against counterfeiters.
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