Episode 14 – Inception: Modern PR That Influence AI and Search with Omri Hurwitz
Update: 2025-07-24
Description
What if PR wasn’t just about media coverage but about influencing AI itself?In this episode, Jake and Howard dive into the layered world of modern PR and media with Omri Hurwitz, founder of one of the largest media firms in Europe and Asia. He breaks down how strategic content placement can shape what GPTs and LLMs surface, why SEO alone won’t cut it, and how media amplification is evolving in the AI era.We talk click farms, credibility, the real KPIs of journalists and how to plant an idea in the algorithm.
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