Episode 142: Why It’s So Hard to Trust Marketing Numbers (and What Nonprofits Can Do About It)
Description
Why are marketing metrics so confusing and how can nonprofits make smarter decisions about where to invest their dollars?
Join Tosha Anderson, Founder of The Charity CFO, as she talks with Jeff Greenfield, CEO and Founder of Provalytics, about how nonprofits can finally get clarity on their marketing data.
In this episode, you’ll learn:
- Why marketing numbers don’t always add upHow to distinguish clicks from attention
- What “working vs. nonworking” marketing dollars really mean
- Why paid advertising is not just for big organizations
- How AI is transforming digital marketing for nonprofits
If your nonprofit struggles to measure marketing ROI or to convince your board that marketing is an investment, this episode will help you see your data in a whole new way.
Check out the blog recap: https://thecharitycfo.com/why-nonprofit-marketing-metrics-dont-add-up/
Connect with Jeff Greenfield
🌐 Website: https://provalytics.com/💼 LinkedIn: https://www.linkedin.com/in/jeffgreenfield/
Follow Us Online 🌐 Website: www.thecharitycfo.com 📸 Instagram: @thecharitycfo 📘 Facebook: /thecharitycfo 💼 LinkedIn: / the-charity-cfo 🎵 TikTok: @thecharitycfoJoin our newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1Download The Charity CFO Financial Blueprint: https://go.thecharitycfo.com/financial-blueprint
United States
