Episode 146: Ljubitza Frkovich Mallqui, Digital Transformation at Promelsa
Update: 2025-04-16
Description
Ljubitza Frkovich Mallqui, leads digital transformation at Promelsa, a Peruvian distributor of construction and electrical equipment. Ljubitza has helped Promelsa shift from an entirely offline business to a multichannel digitally enabled business. We discuss the journey of getting eCommerce started, integrated with their ERP, and the more advanced needs as they continue to grow around CRM, AI, and other technologies.
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