DiscoverThe Shopify Solutions PodcastEpisode 151 - Optimizing Holiday Marketing for Google Search
Episode 151 - Optimizing Holiday Marketing for Google Search

Episode 151 - Optimizing Holiday Marketing for Google Search

Update: 2025-01-29
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1/29/25 - Episode 151

Episode Summary

In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes.

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Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search

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Episode 151 - Optimizing Holiday Marketing for Google Search

Episode 151 - Optimizing Holiday Marketing for Google Search

Scott Austin