Episode 154: Chris Gee, CTO of the B2B eCommerce Association
Update: 2025-07-03
Description
Chris Gee is the CTO of the B2B eCommerce Association and is ensuring that the technology of the organization helps facilitate the community. We discuss the B2B eCommerce revolution and B2B vs B2C: a generational shift in eCommerce. There are many unseen struggles in B2B vs Retail such as credit & invoice differences. We discuss why you should start at the end of the customer journey and work backwards.
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