Episode Summary

Welcome back to the Luxury Rental Doctor Podcast! 🎧

In this must-hear episode of The Luxury Rental Doctor Podcast, Dr. Rachel sits down with Tim Stanton, co-founder of Reclamation Design Studio, to explore how narrative-driven design can take your short-term rental from forgettable to fully booked. Tim blends creativity, storytelling, and intentional branding to elevate STR spaces — all without adding a pool or hot tub.

If you’re feeling stuck in a saturated market, this is the design edge you didn’t know you needed.

💡 Key Takeaways:

- Design Is Not Décor: Learn the difference and why it matters

- Narrative-Driven Spaces: Why Gen Z & Millennial guests crave a vibe, not just a bed

- Top 3 Booking Killers: Design mistakes that cost you revenue

- Lighting = Emotion: How color temperature impacts guest experience

- STR as a Boutique Brand: From scent to signage — it’s all branding

- Case Study: ""Jack & Jackie"" — The story-first STR that beat the market by 40%

- Small Budget Wins: High-impact design tips for new hosts

- Burnout Awareness: How Tim uses his fuse as a burnout indicator

🗂️ Topics Covered:

- [00:01:00 ] Tim's Creative Pivot: From NYC to STRs

- [00:04:00 ] Excellence Under Pressure & NYC’s Influence

- [00:06:00 ] Booking Killers: Narrative, Lighting, Clutter

- [00:10:00 ] STR vs Boutique Hotel Branding

- [00:13:00 ] Bringing Brand Elements Into a Property

- [00:18:00 ] Case Study: ""Jack & Jackie"" Duplex

- [00:21:00 ] Big Impact Design Tips on a Budget

- [00:24:00 ] Burnout & Boundary Setting

- [00:27:00 ] Book Recommendation: The Last Arrow

- [00:29:00 ] Wild Real Estate Story: A Nail, An Infection & A Wake-Up Call

🎨 Featured Guest:

Tim Stanton

Co-Founder of Reclamation Design Studio

📸 IG: @tailoredtim

Tim’s work blends storytelling, emotion, and interior design to transform STRs into unforgettable guest experiences. From concept to completion, he helps hosts build properties that perform — and look stunning doing it.

🎁 FREE RESOURCES

- Download the ""75 Gems"" Training: shorttermgems.com/75gems

- Join Our Community: facebook.com/groups/422973842093365

- Follow Us on Instagram: instagram.com/short.term.gems

- Visit Our Website: shorttermgems.com

- Book a Strategy Call: shorttermgems.com/book

- Listen to the Podcast: shorttermgems.com/podcast

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