In this episode Tiffanee Neighbors interviews Harrison Wilson and DJ Eidson - President and COO and co-founders at Limitless Minds.  They discuss their engagement platform that leverages mental conditioning principles to help sales organizations drive measurable performance improvement across their sales teams.  Limitless Minds is a company founded by DJ, Harrison, NFL quarterback Russell Wilson and his mental conditioning coach Trevor Moawad.  

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INTRO:                                00:08 Welcome to WINNING in HEALTH the podcast for winners. In this podcast series, our host, veteran health industry, sales executive and owner of WINNASIUM Tiffanee Neighbors brings you a unique panel of exceptional leaders in business and in sports. These leaders will share their secrets and best practices for winning and leading teams to win in high stakes and highly competitive environment. It's been said that when you sit with winters or conversation is different, let's get the conversation started full.

Host - Welcome               Welcome to Winning in Health, a WINNASIUM podcast. I am your host, Tiffanee Neighbors CEO and Founder at WINNASIUM. And today we're talking to two high performing former sells at secretaries in the healthcare space, DJ Eidson and Harrison Wilson. They are the co founders of the company, Limitless Minds alongside Superbowl winning quarterback, Russell Wilson and his sought after mental conditioning coach Trevor Moawad. In many ways, this team represents everything we value at WINNASIUM and we are extremely excited to share their stories and the innovative approach. Limitless Minds is applying to mental conditioning in the workplace.

                                                                                                         DJ and Harrison, welcome to the show.

DJ Eidson:                          Hey, what's up? How's it going? Good afternoon.

Host: Tiffanee N.             Thank you guys. I'm excited to have you. You guys have launched an incredible, incredible company and I don't know what's more exciting for me to have you guys talk about whether it's your journey to get there or the company, but I think we have the benefit of doing both. So I want to give you guys a chance to one, introduce yourselves, your background and then we'll kind of jump into a little bit about your sales journey.

Harrison Wilson:              01:55 First of all, thank you so much for having us on the podcast. We're really excited about this. Spend some time with you. I know you really got a chance to probably spend more time with DJ outside of the walls of the podcast studio here, but I'm excited because I know DJ said a ton of great things about what you're doing and building. So thank you so much for having us. I come from the pharmaceutical medical device space, sales, sales, leadership. I had a journey that was kind of a winding road from different odd sales roles, like office supplies and car sales and enterprise were in a car. And then finally to pharma and medical device. And the journey was really just, you know, wrapped around trying to be like just really good at what I do. You know, I just had that prior to just being really great at what I do and then getting a chance to continue to get promoted through an organization that I was in most recently. And that's where I actually met DJ, this kind of natural organic path that led us to want to do more, do something bigger, to impact as many people as we can to collaborate with my brother who's a cofounder, Russell Wilson quarterback for the Seattle Seahawks and his mental conditioning coach, Trevor Moawad to create Limitless Minds. And so I spent about 10 to 12 years in the sales and in pharma medical device and DJ spent a lot more years than me. Tiffanee, our elder statesman and my uncle, I call him my uncle.

Harrison Wilson:              03:15 we're just excited about, you know, kind of being able to bring, come together and build something. And yeah, we're excited.

DJ Eidson:                          03:20 And Tiffanee, I mean I, you know, it's funny cause I was thinking about your question and I wouldn't know if I shared this with Harry at any point, but my very first sales job, and I remembered this the other day when I, well one of my kids try to do this, I would draw pictures at the dining room table and then I would go door to door and sell those pictures.

DJ Eidson:                          03:38 He came home with a bunch of money and my mom asked me, where did you get that money? And I said, well I drew these pictures and I sold them to the neighbors. And then so she made me go back and give all the money back to the neighbors. But that was the first time I had like actually, you know, produce something and then sold it. So that I, I want to say I was probably, I don't know, six or seven years old, but I've always had that kind of entrepreneurial spirit. I had the opportunity to get into healthcare and pharmaceuticals. I started out as a sales intern and sold Claritin and Nasonex, you know, parlayed that into a full time job and got into some training and leadership and hospital sales. And you know, met Harry about six years ago at a startup company that we helped really build from the ground floor.

DJ Eidson:                          04:23 We had this amazing journey of being able to hire people and be able to promote a product that, you know, nobody had really heard of at the time. And that company bought other products. And we grew and we saw that as we were kind of going through that process and that experience, that the thing that set top performers apart was not necessarily the technical training that they had, but it was the ability to be able to navigate through change challenges and adversity that really got them through to that elite top level. And when we had the opportunity to partner with Trevor and Russ, you know, Trevor's kinda, you know, when you look up Trevor Moawad you see the guru, uh, one of the world's best in mental conditioning and he's been able to work in sports and work with people like Harry’s younger brother Russell, University of Alabama, a lot of professional sports teams. But we said, how can we take that recipe that we know works in business and take it from sports and bring it into business? And that's how we formed. And so, you know, about a year, year and a half ago, we launched the company. We've had the opportunity to work with some of the best and brightest and mostly lead business professionals and companies in the world. It's been a really cool journey.

Host - Tiffanee:                05:26 That's incredible. We've talked offline and one of the things you mentioned too was that you obviously went to President's Club as a high performer in the sales field. So you had the opportunity to probably remain and choose to grow in the sales profession or sales leadership and executive roles within the space. What made you choose to take this path into entrepreneurship versus continuing to climb into higher levels of sales stream?

DJ Eidson:                          05:53 That's a great question. And you know, I started out, like I said, there's always been this on me to be an entrepreneur and Harry and I, when we met, we would always bounce off ideas, whether it was how we were going to build our teams or what we wanted to do next. During the time that we met, Harry had lost his father. And then during the time we worked together, I lost my father both ironically to complications of diabetes. So this whole thing about, I remember sitting in a Panera bread with Perry as we were kind of discussing kind of what do we want to do really want to do next? You know, we started talking about the people that we wanted to impact, the people that our fathers had impacted, and how can we create a legacy that really has a profound and positive impact, not just on the company that we were at at that time, but also throughout the world. And so we said, we're going to impact thousands or millions of people. We're going to have to figure out a vehicle to do that. And so we said, what are we good at doing? And who do we know? And, and you know, what's our network look like? And, and so that's how we formed the business. But you're right, I mean, jumping out of that, right? Harry and I talk about it all the time, the career that we built in big business and pharmaceuticals, then healthcare was a great career.

DJ Eidson:                          <a href= "https:/