Episode 17, Part 2 - Benchmarking Top Performers for a Sales Playbook, with Guy Rubin

Update: 2025-06-16

Description

In part 2 of our talk with Guy Rubin, founder and CEO of Ebsta, we look at how sales organisations can drive growth by improving consistency across their entire go-to-market function. Guy highlights the widening performance gaps between top sellers and the rest, the shift toward full-cycle selling, and the crucial role of clean data, clear benchmarks, and effective leadership in replicating success at scale.

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Episode 17, Part 2 - Benchmarking Top Performers for a Sales Playbook, with Guy Rubin

#box-pro-ellipsis-17629480251753{-webkit-line-clamp:2;}Episode 17, Part 2 - Benchmarking Top Performers for a Sales Playbook, with Guy Rubin

Episode 17, Part 2 - Benchmarking Top Performers for a Sales Playbook, with Guy Rubin

Episode 17, Part 2 - Benchmarking Top Performers for a Sales Playbook, with Guy Rubin