Episode 17: Establishing a Strong Brand Voice & Personality
Description
Raquel Vigueras uncovers the spicy secrets behind successful brand-building in the hot sauce industry. In this episode, we're turning up the heat with Raquel, the mastermind behind Pueblo Chili hot sauce.
Raquel was raised in Swift Current, SK. She had a fiery passion for graphic design and web development from a young age. Her journey into the world of hot sauce began in a college conceptualization class where she tackled the challenge of designing a brand from scratch. Little did she know, this would ignite her love for the hot sauce industry.
Join us as Raquel shares her transformational journey, from concept to brand identity, packaging design, and marketing, breathing life into a brand that didn't exist before.
Check out Pueblo Chili's website and Instagram.
What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector.
Learn more at www.fead.ca
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In partnership with Innovation, Science and Economic Development Canada (ISED).
United States
