Right to the Source is back and under the microscope this week is the Belgian gambling market and Zeal Network. 

Belgian gambling market shrugs off restrictions

In episode 18 Robin Harrison and Ed Birkin start off by discussing why gambling revenue in Belgium continues to grow. Revenue in 2024 rose despite the regulator and politicians constantly tightening controls on the industry. 

Considering it has been an early mover with deposit limits, advertising bans and deposit limits Belgian gaming growth may embolden other markets to get strict on their licensees. If the market continues to grow, what's the harm? But Belgian gaming benefits from a unique quirk, and it’s quite a surprising factor that may contribute to that continued growth. 

Zeal for change

Next up discussion turns to Zeal Network, Germany’s lottery brokerage business that could prove a blueprint for companies looking to transition to more sustainable business models. Having successfully executed a pivot from lottery betting to brokerage, the addition of online slots may be building a formidable business. 

Chapters

• (00:00:00 ) - Robin Harrison on Muppets and Sesame Street
• (00:01:31 ) - Interviewing The Muppets
• (00:03:02 ) - Oilers T-Shirt
• (00:03:39 ) - Wednesday fans' loyalty
• (00:07:20 ) - Gary Bowyer Sentencing
• (00:09:06 ) - Jaguar employee borrows $22 Million
• (00:10:34 ) - Wales: Onshore licenses in Belgium
• (00:15:39 ) - Offshore betting and gaming in Belgium
• (00:17:41 ) - Brexit and the land based casino industry in Belgium
• (00:21:21 ) - Germany's Lotteries
• (00:27:24 ) - Are German CEOs called Dr. Doctors?
• (00:30:07 ) - Random Country Generators
• (00:30:53 ) - Georgia