Episode 173 - Discount Codes in Shopify
Update: 2025-11-26
Description
11/26/25
Episode Summary
Episode 173 covers how Shopify merchants use discount codes and why unique, single-use codes often outperform public sitewide codes. The guests share data from 162,000 discount sets, showing that 20% off is the most common offer, followed by 10%. They explain that public codes get shared widely and can hurt margins, while unique codes work better for welcome flows, win-backs, affiliates, and targeted campaigns. The episode emphasizes disciplined discount management, avoiding over-discounting, and using strategic offers like gift-with-purchase when appropriate.
Show Links
- Discount Code Report - http://seguno.com/unique-discount-code-benchmarks
- Cara - cara@seguno.com
- Becky - becky@caddislife.com
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-173-discount-codes-in-shopify
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