Episode 177: The Future of Card-Linked Offers - and, What is a CLO Anyway?

Update: 2024-05-21

Description

This week on Commerce Code we speak with Joe Fitzgerald, Co-Founder & Chief Executive Officer of Dfinitiv. Dfinitiv has introduced a new platform they call SmartOffers, focused on significantly improving CLO benefits for FIs, merchants and consumers. Today we are talking about:

The growing gap between app-based consumer experiences - especially what Gen Z is most used to - and what CLOs currently deliver
The big forces reshaping the CLO environment - and how that may or may not fix the "stuck flywheel" of CLO
What is a CLO anyway?

Comments

In Channel

Episode 186C: Intelligent Shopping Agents: What Do They Mean for Loyalty, Marketing, Google, Amazon and the Future?

2025-06-1929:27

Episode 186B: Intelligent Shopping Agents: What Do They Mean for Payments, Consumers and Merchants?

2025-06-1826:53

Episode 188: What AI Really Means for Loyalty Programs: Speed, Personalization, and Data Protection

2025-09-1731:10

Episode 187: Points as Programmable Currency

2025-07-1625:32

Episode 186A: Intelligent Shopping Agents Attack! What Are They, and What Are They Doing?

2025-06-1619:17

Episode 185: The Importance of Value to Customers in 2025

2025-05-0719:02

Episode 184: Perfecting the Market for Travel Awards

2025-02-2533:33

Episode 183: The Gen Z Consumer, BNPL, and an Outlook for 2025

2024-11-2035:57

Episode 182: Changing the College Sports Affinity Game

2024-10-2230:13

Episode 181: Digitizing Coupons

2024-09-2423:06

Episode 180: Reimagining Global Offers: Tokenization’s Impact on Issuers, Merchants & Consumers

2024-08-2836:56