Episode 18: Beyond the Numbers: Humanising Your Customer Data
Update: 2025-05-13
Description
In this episode of The Data & AI Podcast, Lloyd Dunstall, Principal Recruitment Consultant at Harnham, is joined by Abi Hough, a seasoned consultant specialising in optimisation and user experience.
Abi shares insights from her 20+ years in the industry, discussing why relying solely on data can lead to poor decisions and how combining analytics with a deep understanding of user behaviour can drive better outcomes.
They cover:
- The risks of data-only decision-making
- How to blend data with user research
- Real-world examples where human insight improved business performance
- The importance of storytelling in data analysis
If you want to learn how to improve customer experience, retention, and revenue by looking beyond the numbers, this episode is for you.
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