In this episode we chat to Team BRIT Commercial Director Mike Scudamore.

Mike Joined the team in September 2015 to assist Team Principal Dave Player in creating a strategic sponsorship acquisition strategy.

Mike has a wealth of commercial experience from his time in F1 with the team that started out as Virgin Racing before morphing into the Marussia F1 Team. Mike then set up Apex Sports Marketing in October 2014, working with rights holders to secure sponsorship and with brands on their sponsorship activations such as incentives and hospitality programmes.

Mike has been instrumental in securing the long-term financial future of Team BRIT and continues to work towards raising the required funds to get the team to Le Mans and to build a sustainable ladder of motorsport development for disabled drivers.

He tells us how he built his motorsport career and just how you go about funding a racing team.