Episode 186: Moonbird - Intuitive, handheld breathing coaches to alleviate stress with CEO & CoFounder Stefanie Broes
Description
This week, I am welcoming Stefanie Broes, the co-founder of Moonbird, a health tech start-up active in the well-being space. Moonbird is the world's first handheld breath pacer and is all about making breathwork accessible to let people live healthier and happier lives. The product is used to decrease stress, manage anxiety, and combat sleeping problems. Stefanie has a medical background, a PhD in pharmaceutical sciences, and a master's in IP and data protection law. Before starting Moonbird she worked in two other start-up companies. When she discovered the effectiveness of breathing exercises to tackle her own sleeping issues, she submerged herself in the matter.
Moonbird originated in Belgium, as the brainchild of Stefanie and Michael Broes, a brother and sister duo. When Stefanie suffered from sleeping problems, she tried breathwork but struggled to keep her focus on the breath. Moonbird is based on the calming power of affective touch. This refers to the slow, soft physical contact that, as social mammals, we're pre-wired to find soothing. This revolutionary tool guides you intuitively, helping you to breathe slowly. Simply hold moonbird in your hand, and sync your breathing to the device: inhale when it expands, exhale when it deflates.
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