🎙 Episode 19: From Zero Closings to $4M Pipeline - Karina's Socially Sold Success Story

This episode is for every agent who feels intimidated by starting fresh, building a business in a new city, or just wants to stop cold calling and door knocking. Ashley sits down with Karina Akouka, an agent who relocated from California to Cary, North Carolina, with no sphere of influence and a 20-year career in social work before real estate. Karina shares her incredible journey of transforming her business after taking the Socially Sold course in March 2025.

Here’s what we dive into:

✨ Starting from Scratch: Hear how Karina navigated her first year in real estate without a single closing and the challenges of building a business in a brand new state with zero connections. 

✨ The Power of Authentic Marketing: Discover why Karina chose Socially Sold to learn how to leverage Instagram by showing up as her authentic self, attracting dream relocation clients who already feel connected to her.

 ✨ Real Results, Less Hustle: Karina reveals how she closed her first Instagram client and now has a $4M pipeline, all while focusing on lifestyle content in Cary, North Carolina, and spending less time on lead generation. She's attracting clients in the $1M-1.5M range.

 ✨ Beyond the Course: Learn about the game-changing aspects of Socially Sold, including identifying your ideal client (Karina realized she was her ideal client-a past version of herself!), mastering Reels, the value of ongoing coaching and hot seats, and how the Susie bot helps repurpose content. 

✨ Automated Lead Generation: Understand how Karina uses automated email sequences with personalized videos to nurture leads, leading to committed clients even before their first meeting-getting replies and leads from both social media and email. 

✨ Mindset for Success: Karina shares her "just do it" philosophy and the importance of pushing past internal barriers and not caring what others think to build a thriving business for her family. At 44, she proves age is just a number when it comes to Instagram success. 

✨ The Compound Interest of Instagram: Ashley and Karina discuss why Instagram is a lifetime lead source that only gets better with time, allowing agents to increase their price point and work smarter, not harder.

If you're ready to stop guessing, attract your ideal clients, and build a real estate business that supports your lifestyle, this episode is your blueprint.

👇 Ready to own your lead source and transform your business?

Click the link to learn more about my Instagram for Realtors bootcamp. https://bootcamp.heyashleywalker.co/podcast