Episode 19: Moving from one marketing automation tool to another - with Graham Halewood
Description
In this new episode, James talked with Graham about moving from one marketing automation tool to another, evolving the way of engaging with talent based on behavioural marketing and connecting with candidates at a moment in time using trigger points to deliver relevant marketing.
They also talked about issues with data, the importance of data quality, potential process change and the human factor with that transformational change.
The SROP is hosted by James Lawton: ex-recruiter, now helping enterprise-level companies manage their high-volume contingent workforce.
More about Graham Halewood
Graham Halewood is Chief Operations Officer at BMS Performance.
BMS Performance have been delivering recruitment solutions since 1990. They wanted to create a business that is focused on the needs of their clients and candidates, delivering first class results with quality service.
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