Jonas Olson, CEO of Pest Badger, joins Paul and Patrick to share his entrepreneurial journey from lawn care to pest control. When the pandemic shut down his lawn care services, he saw an opportunity to pivot into pest control—a more recession-proof and scalable industry. It was such a pivot that he rebranded from Lawn Badger to Pest Badger. His existing expertise in sales and marketing allowed him to quickly grow this new venture while maintaining both pest and lawn care services post-pandemic. How can you identify opportunities in times of crisis, and what factors should guide a strategic pivot?

Jonas highlights the importance of recognizing when to shift strategies in response to challenges. His success, he says, comes from focusing on core strengths, empowering his team, and fostering a strong company culture. By aligning his team's growth with the company’s goals, he’s created an environment that encourages retention and long-term expansion. Effective delegation and mentorship have been key to scaling his business sustainably. What is the role of leadership in empowering teams, and how can you foster a culture that supports both individual and company growth?

Franchising and partnerships have been part of Pest Badger’s growth strategy, but he underscores that these models require careful planning, strong legal frameworks, and strategic decision-making. Whether franchising is right for every business depends on a variety of factors, but his experience shows that leveraging mentorship, professional development, and strategic planning can pave the way for sustainable growth and success. What should leaders consider when evaluating franchising or partnership opportunities, and how can they ensure these models align with long-term goals?

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