Episode 196: Exploring creativity, data and the new rules of engagement, with Omne
Update: 2025-07-31
Description
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing, spoke with Omne about the evolution of brand into a data growth engine.
We were joined by Michael Gividen, CEO, Omne and Anna Massey, Strategy Director, Omne who chatted about everything from the fading relevance of persona marketing to the rise of more creative B2B strategies and the shifting role of influence in the modern B2B landscape. We also dive into what B2B marketers can learn from FMCG brands; plus, stick around for insights on the future of AI in marketing and much more.
If you like this episode, check out previous episodes we did with Omne below:
https://www.b2bmarketing.net/podcasts/fmcg-companies/
https://www.b2bmarketing.net/podcasts/omne-agency/
We were joined by Michael Gividen, CEO, Omne and Anna Massey, Strategy Director, Omne who chatted about everything from the fading relevance of persona marketing to the rise of more creative B2B strategies and the shifting role of influence in the modern B2B landscape. We also dive into what B2B marketers can learn from FMCG brands; plus, stick around for insights on the future of AI in marketing and much more.
If you like this episode, check out previous episodes we did with Omne below:
https://www.b2bmarketing.net/podcasts/fmcg-companies/
https://www.b2bmarketing.net/podcasts/omne-agency/
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