This week’s podcast sees our President of Education Pillar, Elizabeth Barnett Lawton, speak to Jo Malone CBE, Founder & Creative Director of Jo Loves.

In this episode, the British perfumer, creative director and founder of companies Jo Malone and Jo Loves expresses her passion for creating unique scents, where she visualises them as colours and music, which in her words “feel like they are characters or people with a personality”. Jo then discusses the value and importance of creativity within the beauty industry as well as the approach to building a brand. Listen in for Jo’s inspirational story and top tips for those wanting to take the leap into the entrepreneurial world. 

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