Naming things gives them power and this is true of brand development as well. The name you give your brand can have an immediate and lasting impact in the minds of your customers, consumers, and clients. A good name can establish trust and authenticity wherein a "bad" brand name can come off as false or inadequate. 

In EPISODE 2 we talk about the baseline considerations you need to give to naming your brand along three vectors:

1. CULTURE - Is there a cultural aspect to your brand which could or should be reflected in the brand name

2. LOCATION - Does the origin or location of your brand (physically or metaphorically) "speak" to your audience about the importance of your brand.

3. SERVICE or APPLICATION: Is there a pseudonym or a means of introducing a technical aspect of your brand into the brand name? 

We discuss this all and more! Questions? Follow me on Twitter and Instagram at @bigpicturemac or email me at bigpicturemichaelmac@gmail.com